Why Newspapers

Why Newspapers? is a newsletter dedicated to looking at why advertisers should use daily newspapers to reach their customers.

Canadians Love their Newspapers!

77% of Canadian adults read a daily newspaper every week, either in
print or online.

Social Network Users: A New Conversation?

Social Networking websites, such as Facebook, Myspace, and Twitter continue to grow in popularity.

Is it Really a News"paper"?

The media landscape is changing with advances in technology and Canadians have the means to define their media environment and behaviour like never before.  Has this evolut

"Free" Daily Newspapers

Newspapers are transforming to adapt to the changing media landscape.  What are newspapers offering to adapt to these changes?

Find out in this Why Newspapers?

Extra! Extra! Read All About It

Consumer behaviour is evolving with the changes in technology and shifting towards heavier Internet usage.  How are newspapers adapting to these changes?