NADbank (Newspaper Audience Databank) is the principal research arm of the Canadian daily newspaper industry.  NADbank designs and conducts research in Canadian markets to provide cost-effective and accurate in-depth marketing information for its members to assist in the buying and selling of newspaper advertising in Canada.

NADbank is a tri-partite organization comprised of

• Newspapers
• Advertising Agencies/Media Buying Companies
• Advertiser Members

The organization is governed by a Board of Directors, a Technical Committee and a Membership Services Committee.