NEWSPAPERS REMAIN AN IMPORTANT RESOURCE FOR CANADIANS
NADbank releases 2009 Readership Study
Once again, daily newspapers have demonstrated their value to Canadians. Despite constant rumours of their imminent demise, newspapers continue to be a relevant source for news and information across Canada. Over three-quarters (77% - 14.7 million) of adults living in markets where a daily newspaper is available read either a printed or online edition each week.
Click here to view a presentation on the results.
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About NADbank
Welcome to Newspaper Audience Databank Inc. NADbank designs and conducts research in Canadian urban markets to provide cost effective and accurate in-depth marketing information for its members to assist in the buying and selling of daily newspaper advertising in Canada.
NADbank is a tri-partite organization comprised of newspapers, advertising agencies, media buying companies and advertiser members.
For more information on NADbank and the NADbank Study visit the Resource Centre.
